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The Field

The latest news & views from the Atlante UK team

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Veganuary (2)

THE TREND OF ALTERNATIVE PROTEINS

Soy plantations have developed a bad name as they are one of the main causes of deforestation, but 80% of soy is produced to feed farm animals. More recently an understanding of the connection..

THE NUMBER OF FLEXITARIAN CONSUMERS IS ON THE RISE

With as many as 40% of global consumers saying they are actively reducing how much meat they eat. The number of Flexitarians around the world is growing. Who are these consumers? Many of them are..

Vegan Trends You'll Be Seeing A Lot Of In 2022

Coming off the back of Veganuary a couple of months back, the UK is the largest consumer and purchaser of plant-based milk, plant-based meats, plant-based cheeses and plant-based ready meals in..

Meat and dairy alternatives fail to grow market share during Veganuary

This came despite Veganuary having its highest number of signups ever this January.

Thinking of Going vegan this January?

Founded in 2014, Veganuary is now a yearly initiative that encourages people to try a vegan diet throughout the month of January.