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The Field

The latest news & views from the Atlante UK team

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own label

Focus on Pasta & Pasta Sauces

Few foods enjoy the cultural cachet, versatility and affordability of pasta or are quite as loved. Once considered an occasional dinner option, it’s now firmly a British staple. According to Kantar,..

Private Label Takes the Lead in UK Grocery Retail

The Rise of Private Label Private label products are no longer the cheaper, second-choice alternative, they're leading the evolution of today’s grocery landscape. With 62% of UK consumers now..

The true value of own label

As sales rocket, own label food products are gaining recognition for their quality and affordability.