Atlante continues to strengthen its role as the bridge between Italy’s most authentic producers and the UK retail landscape.
Building on our long-standing partnership with Sainsbury’s, we are proud to introduce three new Italian classics to the Own Label range, a testament to our shared commitment to combining authenticity, quality and convenience for today’s shopper.
New Product Development: Authentic Italian Staples
This latest launch sees us introducing two filled pasta classics and a versatile staple, all sourced from trusted Italian producers and adhering to the highest quality standards.
- Ambient Spinach and Ricotta Filled Tortellini
The marriage of fresh ricotta and nutrient-rich spinach is a timeless Italian pairing. This ambient tortellini brings the classic, delicate flavour profile of Northern Italy right to the dinner table. Our tortellini offers a creamy filling encased in perfectly textured pasta, offering a genuine taste of la cucina italiana that’s ready in minutes.
- Ambient Tomato and Mozzarella Filled Tortellini
A taste of the South, this product captures the iconic Tricolore of Italian cuisine. The sweet, sun-ripened tomato works in perfect harmony with creamy mozzarella, creating a balanced and deeply satisfying flavour. This filling is provides a burst of authentic flavour that feels both comforting and elevated.
- Ambient Potato Gnocchi
Gnocchi is one of Italy's most beloved and versatile forms of pasta, or rather, a dumpling made from potato and semolina. Our new ambient potato gnocchi delivers the light, pillowy texture that defines the perfect gnocchi. Shelf-stable for maximum convenience, this product allows consumers to quickly prepare a classic dish, whether served simply with a high-quality pesto or a slow-cooked ragù.
Quality That Lasts: The Power of Ambient Italian Food
The decision to launch these products in the ambient format is a strategic one, focusing on maximum benefit for the consumer:
- Convenience: The ambient nature means a longer shelf-life, allowing shoppers to stock their pantries with authentic Italian staples, making a speedy weeknight meal a true possibility.
- Authenticity Uncompromised: Working closely with our producers in Italy, we ensure that the traditional production methods and high-quality ingredients remain the priority, guaranteeing that the flavour and texture are genuine.
- Affordable Indulgence: By expanding the Private Label offering, we continue to deliver on our shared goal with Sainsbury’s: to make authentic Italian food accessible to a wider audience.
Expertise in Own Label, Partnership in Excellence
This launch is a continuation of our partnership with Sainsbury’s. As Private Label Experts, Atlante prides itself on managing the entire product cycle, from initial market intelligence and sourcing the perfect producer, to managing the rigorous quality and safety checks, and finally, bringing the finished product to the shelf.
These three new products reinforce our commitment to evolving the retail landscape, ensuring that the UK shopper's search for Italy's best flavours is continually rewarded.
If you are interested in learning more about how Atlante can help develop and source your next successful Private Label product line, please do not hesitate to reach out to our team.
