This 250g culinary delight, featuring free-range egg pasta filled with fried aubergine, Mozzarella, and tomatoes, seasoned with garlic and basil, embodies Atlante's commitment to food technology innovation.

Collaboration and Innovation:

At Atlante, we pride ourselves on our ability to merge market research and consumer trends to craft innovative and premium Italian ready-meal options for UK consumers. Our partnership with Sainsbury’s for this project has been a journey of collaborative and creative development.

Behind the Scenes:

The journey began with a brief from Sainsbury’s Research and Development team, to which Atlante's product innovation team, led by Alessandra Gentili, responded with enthusiasm and expertise. Our goal was to create a high-quality, fresh filled pasta option that resonates with the premium standards of the Taste the Difference range. Scheduled for an initial six-month run, with potential for extension based on consumer preferences, this project was both a challenge and an opportunity.

Crafting the Mezzelune:

Our food innovation team, renowned for their culinary expertise, developed initial samples that were refined in collaboration with the Sainsbury’s R&D team. The result is the Aubergine Parmigiana Mezzelune, a product that perfectly balances traditional Italian pasta craftsmanship with modern, flavorful ingredient combinations. Its rich and creamy texture, combined with the autumnal favourite aubergine, creates an ideal harmony suitable for cooler evenings and darker nights.

Consumer Response:

Since its introduction a month ago, the Aubergine Parmigiana Mezzelune has been met with tremendous consumer acclaim. The positive feedback reflects our dedication to delivering exceptional taste and quality in every product.

This collaboration underscores Atlante's expertise in food technology innovation and our commitment to bringing authentic Italian culinary experiences to the UK market. We look forward to continuing to deliver products that not only meet but exceed the expectations of our discerning customers.

DOWNLOAD THE ATLANTE GUIDE TO FRESH FILLED PASTA TO DISCOVER MORE.

Atlante's Expertise in Crafting and Distributing Authentic Italian Fresh Filled Pasta

Atlante specialises  in developing, sourcing, managing, and distributing an exquisite range of private label and branded Italian fresh filled pasta.

A World of Fresh Filled Pasta:

At Atlante, we take pride in bringing a variety of filled pasta from Italy to the markets of the UK and Ireland. Our selection includes culinary classics like Tortelloni, Cappellacci, Ravioli, Girasoli and Mezzelune, each representing the rich culinary heritage of Italy.

Exclusive Pasta Gourmet Combinations:

We collaborate closely with numerous producers, particularly in Northern Italy, known for their commitment to quality. This collaboration has led to the creation of unique flavour combinations, such as such as Black truffle & Grana Padano Tortelloni, Beef ragu & Red wine Cappellacci, Butternut squash & Sage Ravioli, Prawn & Chilli Ravioli and Basil & Pine Nuts Ravioli.

Market-Responsive Approach:

Our quarterly market analysis allows us to stay attuned to price trends and offer our customers the most competitive prices. This approach ensures that we are always aligned with current market conditions, providing you with the best value.

Quality Assurance and Distribution:

Quality is at the heart of everything we do. Our pasta is meticulously packaged and transported in refrigerated lorries to supermarkets across the UK, ensuring that the freshness and integrity of our products are preserved.

At Atlante, we are dedicated to bringing the authentic taste of Italy to UK retailers’ shelves and consumers. 

You can read further tips and success stories in our Fresh Filled Pasta Downloadable by following the button below, or contact Atlante to discuss solutions tailored to you.