Are you an FMCG producer seeking to break into the competitive UK market? The journey of Chia Smash, a health-conscious fruit spread that has won over the American market, is an inspiring case study.

Chia Smash's creator, Anna Peck, crafted a unique product that stands out in the wellness category with zero added sugars and a nutritious blend of fruits and chia seeds. Yet, even with a great product, the challenge of navigating a new market's regulatory and logistical landscape can be daunting.

Enter Atlante UK, a global sourcing leader specialising in bridging the gap between innovative products and new markets. Through a strategic partnership, Atlante UK guided Chia Smash's successful UK launch. We addressed manufacturing challenges, ensured compliance with stringent food safety standards, and managed the complex logistics to bring Chia Smash to Holland and Barratt's British shelves.

Here's how we did it . . . 

Our collaborative approach, combined with our expertise in import and export services, sets us apart. We're not just about moving products; we're about creating success stories.

For FMCG producers aiming for market expansion, Atlante UK's case study with Chia Smash is a testament to our tailored approach.

Dive into the casestudy

How does Atlante help turn your market entry aspirations into reality?

Bharat Sisodiya, Atlante UK's head of new business, explains: “We import products on an ex-works basis, which removes most of the responsibility from the seller. It means we take ownership of the product when it leaves the factory, so we are invested in the brand and its success.”

Atlante's role extends to managing the brand's UK market presence and promotions, aiming to diversify Chia Smash's offerings in the future. To date Atlante have supported Chia Smash's successful launch in over 500 Holland & Barrett stores, with plans for further market expansion and a possible shifting in production to the UK or Europe.

Chia Smash's successful UK market entry, facilitated by Atlante UK, exemplifies the power of strategic partnerships in the FMCG sector.

This case study highlights how understanding and navigating the complexities of a new market can transform a unique product into a commercial success. Atlante UK's comprehensive approach to managing every aspect, from compliance to logistics and market promotion, sets a blueprint for FMCG producers aspiring to expand globally.

The Chia Smash story is more than just a successful launch; it's a testament to the potential and opportunities that await innovative products backed by experienced and dedicated partners.