SMASH FOODS NEWS

The food industry thrives on evolution and innovation, with no category immune to the influence of brands looking to buck tradition and reinvent old favourites, changing their purpose and giving them a fresh new identity.

A brand making their own mark with these qualities is Smash Foods, the newly rebranded Chia Smash. With this bold rebrand, the company is poised for a new era, brimming with potential and fresh opportunities, and continuing to make waves in the old-fashioned, traditional jams, preserves and spreads category.

A Vibrant Rebrand: Smash Foods

The rebrand from Chia Smash to Smash Foods builds on the brands existing exciting, colourful, and bold aesthetic. It opens the door for broader possibilities, giving the company a foundation to expand into new categories, while staying true to its roots of nutritious, delicious, and innovative foods.

The fresh look is in keeping with the playful colours and dynamic visuals that we’ve come to know and enjoy from the brand and the new style exudes energy, capturing your attention on the shelf and aligning with its mission to make wholesome eating fun and accessible.

The Journey so Far: From Chia Smash to Smash Foods

Anna Peck, co-founder of Smash Foods, started her journey in 2019, experimenting in her own kitchen to create a better alternative to traditional jams. Determined to offer something healthier, she refined her recipes until she had a fruit spread that stood out from existing market options. After partnering with Steve, her co-founder, and moving to commercial kitchens, their product quickly gained traction. Today, it’s the fastest-growing ‘jam’ brand in the U.S., available in over 4,000 stores.

When UK retailer Holland & Barrett expressed interest in stocking the fruit spread the founders saw an exciting opportunity to enter the UK market. They partnered with Atlante as a global sourcing expert, providing the complete solution for the brand to make the move across the pond. From vital support on logistics and supply chain, through to compliance, Atlante was proud to be made the exclusive distributor of the brand, and the fruit spread hit Holland and Barrett shelves in 2023, and has since become a standout favourite in the category.

Made with natural ingredients, packed with nutrient-rich chia seeds, and free from added sugar, it offers a wholesome alternative to traditional jams. Because it doesn’t meet the required sugar content to be classified as jam, it’s an ideal choice for those on low-sugar diets, whether for health reasons or lifestyle preferences. The fruit spread has resonated with a wide audience—parents seeking better options for their kids, health-conscious shoppers, and adventurous foodies eager to explore innovative new flavours. With its delicious taste and better-for-you ingredients, it’s redefining what a fruit spread can be.

Expanding the Range: Exciting New Flavours

As well as the rebrand, Smash Foods has launched two new flavours in the UK:

1. Raspberry
2. Cherry Pomegranate

These vibrant additions bring an exciting twist to the existing range of blueberry and strawberry flavours, catering to diverse palates while maintaining the same high-quality, healthy ingredients consumers love. The new flavours are set to hit the Holland and Barrett shelves soon.

What's Next for Smash Foods?

The future for Smash Foods in the UK is ambitious and promising:

• Expanding Distribution: Moving beyond Holland & Barrett, the company is working with Atlante to expand its reach, setting its sights on large retailers across the UK.
• Onshore Production: A key priority is to bring production onshore to the UK, enhancing efficiency and sustainability while supporting local industries.
• Further Range Expansion: Beyond spreads, the rebrand paves the way for potential new product lines, allowing the brand to tap into emerging trends and cater to evolving consumer needs.

A Bright Future Ahead

The transition from Chia Smash to Smash Foods marks a significant milestone in a fast-paced journey already defined by creativity, collaboration, and courage. With a bold new look, exciting flavours, and ambitious plans for the future, the brand is ready to smash expectations and redefine our ideas of the jams, preserves and spreads category.

If you would like to discuss any of the above information, or about becoming a stockist, please get in touch below. 

Some recent press coverage of the announcements:
Food Manufacture
FoodBev Media
Food & Beverage Business
Just Food