dubai chocolate

After a hugely successful launch in Esselunga, and pioneering the product in Italy, Atlante is excited to announce that we can now supply UK retailers and wholesalers with the highly sought-after Dubai chocolate bars, renowned for their luxurious flavors and unique textures.

What Is Dubai Chocolate?

Dubai chocolate bars have captivated global audiences. These artisanal confections contain a filling which is a mixture of the delicate crispiness of traditional knafeh (or kunafa) and smooth, rich pistachio cream.

The Viral Sensation

The meteoric rise of Dubai chocolate bars can be attributed to their viral presence on social media platforms like TikTok. With 120m+ views on TikTok of the hashtag #dubaichocolate and a 450% growth in searches for Dubai Chocolate on google trends, compared with 2024, this little bar is causing big waves. 

Market Demand and Consumption Trends: Pistachio

Google analysis shows a 60% rise in web searches for pistachios since 2019. The Dubai Chocolate bar is both part of the trend and a driving factor in pistachio focused products that has been sweeping over social media and food product innovation. From pistachio coffees in all major coffee shops, to jars of pistachio creme on retailers shelves, and every kind of pastry in pistachio flavour. Previously, we have seen similar trends in flavours and ingredients like salted caramel or charcoal, tapping into an indulgent trend. The pistachio trend reflects evolving consumer preference for premium and internationally inspired flavours. 

Pricing Insights

The exclusivity and artisanal nature of Dubai chocolate bars position them at a premium price point. In Dubai, individual bars are priced around 68.25 AED (approximately £13.50), with boxes of six reaching up to 385.50 AED (around £76). Internationally, prices can vary significantly due to demand and resale markets. ​Lindt have launched their version of the bar into retailers like Waitrose and Sainsburys, for £10 for a 145g bar. Lidl started to sell their version on TikTok, selling 6000 bars in an hour, before launching in physical stores for £3.99 for a 122g bar.

Act Now—Limited Supplies Available!

The unprecedented demand for Dubai chocolate bars has led to limited availability worldwide. As these indulgent treats make their way to the UK, it's essential to act swiftly to secure your share of this confectionery phenomenon. Whether you're a retailer or a wholesaler aiming to meet customer cravings, now is the time to take advantage of supplies.

You can find out more about our proposition here, including price and palletisation options. If you would like to discuss any aspect of this offer further, please get in touch with uksales@atlanteuk.co.uk.