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In Italy, the UK and the rest of Europe the positive trend of functional aloe vera drinks continues. Consumers are becoming increasingly aware of the health benefits that these drinks give such as improved hydration, a boost to the consumers' immune system through folic acid and improvement of liver and digestive function.
According to the imarc group global aloe vera market reached a value of US$ 710 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,120 Million by 2027, exhibiting a CAGR of 7.8% during 2022-2027.
For aloe vera drinks the outlook is also extremely positive with ReportLinker mentioning that they have been monitoring the aloe vera juice market and it is poised to grow by $748.24 mn during 2022-2026, accelerating at a CAGR of 11.38% during the forecast period.
In 2022, the Italian market showed an increase of +19% in value and +22% in volume over the previous year.
The UK Market is one of the fastest-growing markets for aloe-based beverages as the country's people aim to adopt a healthy lifestyle, reports Market Data Forecast.
Driving this significant growth are aloe drinks with various flavours.
The segment of aloe vera drinks with various flavours in fact saw a growth of +73% in value and +134% in volume
A line of aloe vera drinks
Always in line with the market trends, Atlante offers a line of aloe vera drinks made with 30% of Aloe Vera, with pulp and gel. 
Aloe combines the plant’s countless beneficial properties with a delicate flavour, making it a valuable ingredient for a fresh and purifying drink. It is popular with consumers who combine it with diet and exercise to get back into shape or detox their bodies.
The products are marketed under the eye-catching Aloissima brand, with a colourful and pop graphic design and come in three flavours: original, pineapple, and passion fruit.
Aloe vera drink ZERO SUGAR
In 2023 a new product will be added to the line, the ZERO SUGAR version! In line with new market trends, the zero-sugar version has been developed to meet the needs of consumers who wish to reduce their sugar intake without compromising on taste.
The new addition to Atlante’s line of Aloe Vera-based drinks completes the range to meet every consumer need.
This article first appeared on Atlantesrl.it