Thursday 1st May marked the exciting launch of Rodd’s, a new ready-to-drink iced coffee brand created in partnership with renowned digital creators WillNE and James Marriott, who collectively reach an audience of over 10 million. Designed specifically for a new generation of coffee drinkers, Rodd’s is debuting with three innovative, dairy-free flavours, available exclusively in Sainsbury’s.
A Fresh Approach to Coffee
Rodd’s introduces three unique and premium offerings:
- Waffle Oat Latte – a sweet, indulgent, and innovative iced coffee flavour.
- Matcha Latte with Vanilla – a vibrant and refreshing blend with natural sweetness.
- Cold Brew Oat Latte – expertly brewed and full-bodied for a bold, clean taste.
All variants contain no added sugar, and are completely dairy-free, aligning with the increasing demand for health-conscious, sustainable beverage options. Each bottle is produced using 100% recycled materials, underscoring the brand’s commitment to environmental responsibility and sustainability.
Meeting Evolving Consumer Needs
Rodd’s is entering the market at a time of significant transformation in both the coffee and wider beverage sectors. As consumer habits shift—particularly among Gen-Z—there is growing demand for premium, alcohol-free beverages that reflect modern values.
Key insights driving Rodd’s launch include:
- 30% of under-25s in the UK no longer consume alcohol, signalling a need for exciting non-alcoholic alternatives.
- The UK soft drinks market is expected to grow from £10 billion to £13.8 billion by 2027.
- The ready-to-drink (RTD) coffee category is set to double in value to £600 million over the same period.
- Despite 80% of UK adults drinking coffee, existing RTD options are often seen as low in quality and poorly targeted towards younger consumers.
Rodd’s directly addresses these market gaps by offering premium, ethically sourced products that are both appealing and accessible to the widest variety of consumers.
ATLANTE: A STRATEGIC PARTNER FOR INNOVATION IN THE UK AND BEYOND
Atlante has been working closely with Thursday Cafe to bring this global exclusive to market, managing logistics, retail support, and technical activities. With a strong operational base in the UK and an extensive track record in the food & beverage sector, we ensure that every project is tailored to meet local market needs while aligning with global trends. Our role goes beyond distribution: we are partners in innovation, driving forward solutions that reflect today’s evolving consumer landscape across Europe.
Philip Durham, UK Business Unit Director for Atlante, commented: "We're delighted to be working with the team at Thursday Café on this exciting launch. At Atlante, we are experts at bringing innovative, high-potential brands to market, ensuring they are well positioned to succeed at launch, but also equipped for long-term growth in a competitive and fast-evolving sector. Congratulations to all the team involved in this bold new benchmark for RTD coffee."
Rodd’s will be available in Sainsbury’s stores across the UK from Thursday 1st May
With its commitment to innovation, sustainability, and consumer-led values, the brand represents a significant step forward in the evolution of RTD coffee in the UK market.
For more information or partnership enquiries, please contact: durham@atlanteuk.co.uk
