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1 min read

Private Label NPD: New Vegetarian Ricotta

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As part of our ongoing partnership with Sainsbury’s, we are excited to introduce a new vegetarian ricotta to their own-label range. This launch reflects our continued commitment to bringing authentic Italian flavours to the UK market and listening to consumer feedback to continually improve and evolve product formulations.

A Commitment to Quality and Tradition

At Atlante, we source a wide range of different types of cheese from some of Italy’s best producers. Our vegetarian ricotta joins an exceptional selection of Italian cheeses in Sainsbury’s Own Label range, including Gorgonzola, Mozzarella, Parmesan, and Taleggio

Meeting the Growing Consumer Demand for Vegetarian Options

With increasing consumer interest in vegetarian and plant-based choices, our new ricotta is the perfect addition to the range. Offering the same creamy texture and rich taste as traditional ricotta, it’s a versatile ingredient for both classic Italian dishes and modern culinary creations. Produced without rennet as an ingredient, it is now a more inclusive product that means those who are vegetarian can make the choices to add it to their shopping basket.

Strengthening Our Partnership as Private Label Experts

Since 2014, our collaboration with Sainsbury’s has continued to thrive, allowing us to bring high-quality Italian products to a wider audience across an increasing range of categories. The launch of vegetarian ricotta is another milestone in this successful partnership, reinforcing our shared commitment to evolving consumer preferences.

Own Label Experts for Over 30 Years

At Atlante, we have been sourcing and developing private label products for retailers since 1994. With expertise across multiple categories, we specialize in authentic Italian food, including pasta, pestos, tomato products, cheeses, and snacks.

If you're interested in learning more about how we can partner together on your next project, whether it is private label, brand distribution, brand creation, or foodservice products, please do not hesitate to reach out.