Morrisons is bolstering its global distribution network via a new partnership with multichannel exporter British Corner Shop.
It means the supermarket giant can now supply its goods to new retailers in Singapore, Malta, Hong Kong, Cyprus and St Helena.
Its existing relationship with Big C in Thailand will now also be supplied by British Corner Shop, while retailers such as Lulu in the Middle East will continue to be serviced directly by Morrisons.
Under the new partnership with British Corner Shop, Morrisons-branded products are now on the shelves of Smart in Malta, CRV in Hong Kong, Alphamega in Cyprus and Thorpes in St Helena.
NTUC FairPrice in Singapore has become the latest retailer to go live, stocking over 180 Morrisons branded products in its stores and online.
The range of products includes ambient grocery lines such as pasta, cereals, confectionery and biscuits. Its premier range, The Best, accounts for around a quarter of the products supplied, with the remainder coming from Morrisons’ mid-tier range.
BritGrocer in Canada will also start selling Morrisons products in the coming weeks.
“We’re really pleased to be working with British Corner Shop as we expand our international wholesale business,” said Morrisons wholesale director Paul Dobson.
”There is a deep and growing interest in British brands and products overseas and partnering with British Corner Shop has allowed us to move at pace and distribute Morrisons products to new countries all around the world.”
British Corner Shop B2B MD Mark Callaghan said: “Giving people across the globe a chance to enjoy British brands is what we do so we’re thrilled to now be an official distributor of Morrisons’ own-brand range and put its fantastic high-quality products in front of a whole new audience.
“We know from years of experience and customer feedback that British products are in high demand across the world, not only within the British expat community but also among other nationals who like to buy products they know adhere to strict food quality standards – something we take for granted in the UK.”
The partnership marks its latest move into wholesale, following the launch of the ‘Together with Morrisons’ joint-branded retail concept, and its ongoing Morrisons Daily franchise tie-ups.
This article first appeared on the grocer
