Bellavita London Expo 2024

Atlante UK was proud to participate in the Bellavita London Expo 2024, held at London Olympia on the 26th and 27th of November. As one of the leading events in the business calendar celebrating Mediterranean food and drink, Bellavita provided an excellent platform for Atlante to introduce Vitto, our vibrant Italian food brand, launching in the UK, to key industry players, retailers, and buyers.

An authentic Taste of Italy

At Stand A26, visitors had the opportunity to sample Vitto’s signature sauces and pasta. Our Arrabbiata Sauce, known for its bold, spicy flavour, and our Tomato & Basil Sauce, a timeless classic, were the stars of the show. Guests were delighted by the authentic taste, with many praising the quality and rich flavours that define Vitto products.

Building Relationships and Exploring Opportunities

Bellavita was more than just a showcase of Italian flavours—it was a hub for Atlante UK to engage with retailers, buyers, and industry leaders, sharing the story of Vitto’s journey so far and the aspirations for where the brand is headed next.

Our discussions highlighted:

• Vitto’s Unique Positioning: A fresh, vibrant, accessible brand offering delicious authentic Italian products at great value.
• The Strength of the Range: High-quality sauces and pasta and other Italian cupboard essentials, all under one brand, designed to meet multiple needs of the consumer base.
• Market Opportunities: The increasing demand for authentic Italian food in the UK, driven by consumers seeking convenience without compromising on quality.

These conversations underscored the enthusiasm within the industry for Vitto and its potential to become a key player in the pasta and sauce market.

VITTO: A Brand That Resonates IN THE UK

The tradeshow also provided an opportunity to spotlight Vitto’s branding and identity. Vibrant, approachable, and firmly rooted in Italian culinary heritage, Vitto stands out as a modern brand that appeals to today’s consumers.

Vitto’s values took centre stage, on the wall displays around the stand:

• Italian – At the heart of everything we do is a celebration of all things Italy. The Vitto range is inspired by the best of Italy’s ingredients, cuisineand culture, bringing an authentic taste of the Mediterranean to the UK.
• Community – The ‘power of the table’ and the importance of community. Vitto brings the Italian way of eatingto the UK, gathering in the company of loved ones, bringing people together, to share delicious food and precious time.
• Fun - Vitto is an expression of the Italian passion and zeal for food (and life), from it’s vibrant packaging, to its feel-good flavours, every part of Vitto inspires you to have funand get creative in the kitchen, to express your Italian side through the joy of food.

WHAT'S NEXT FOR VITTO?

Bellavita London 2024 was a resounding success for Atlante UK and the Vitto brand. We are excited about the positive feedback we received and the new partnerships we explored during the event. As we continue to expand Vitto’s presence in the UK, our focus remains on delivering the highest-quality products that bring the true taste of Italy to British tables.

We extend our thanks to all the attendees, partners, and industry professionals who visited our stand, sampled our products, and shared their enthusiasm for Vitto.

For more information about the Vitto range or partnership opportunities, visit www.vittofood.co.uk

Get in touch below to discuss where Vitto could fit into your current Italian range.