The world of international trade is undergoing a major transformation. Geopolitical uncertainty, environmental risks, and inflation have reshaped how companies think about sourcing and supply. The “just-in-time” model has given way to a new era built on resilience, foresight, and ethical responsibility.
In a recent interview with International Trade Magazine, in their Innovator feature, Natasha Linhart, CEO of Atlante, explored how importers are evolving to meet these challenges — and what this shift means for the future of global trade.
Resilience over efficiency
In today’s market, efficiency alone is no longer enough. Linhart explains that the focus has moved from cost-cutting to building resilient, adaptable supply chains. At Atlante, this means diversifying sourcing, strengthening procurement, and maintaining strategic stock levels to protect against disruption.
Private label is also transforming. Once seen primarily as a low-cost alternative, it’s now a driver of innovation. Retailers and suppliers are working together in new ways — combining insight, agility, and partnership to anticipate consumer needs and bring high-quality, trend-led products to market faster than ever.
Navigating complexity, finding opportunity
Regulatory complexity remains a major challenge for importers, particularly in the post-Brexit environment. Linhart emphasises that in-depth regulatory knowledge and trusted local partnerships are now essential to ensure compliance and manage cross-border risk effectively.
At the same time, new opportunities are emerging. Demand for European-quality products continues to grow in markets across Asia, creating strong potential for sustainable international expansion.
Values that guide the future of sourcing
As consumers continue to navigate cost-of-living pressures, value remains a key purchase driver. But, as Linhart notes, value today is about more than price — it’s about quality, trust, and ethics.
Responsible sourcing, transparent supply chains, and fair working conditions are no longer optional. They are central to how companies build loyalty and maintain credibility in a competitive market.
For Atlante, this approach is part of a long-term vision. The move towards regional or nearshore sourcing isn’t a temporary reaction — it’s a strategic commitment to balance agility with scale, and sustainability with growth.
Read the full interview with Natasha Linhart in International Trade Magazine, to explore how importers are redefining resilience and building a more sustainable future for international trade.
