Consumers favour own brand goods amid cost of living crisis
With grocery inflation at a “record high” consumers are favouring own label lines over branded...
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Atlante is delighted to be part of the Grocer’s New Own-Label Awards which is a celebration of the vital role that the own-brand grocery sector plays in shaping the market and adapting to shopper needs. This year the awards were re-launched with a focus on innovation for own-label products that have been launched in the last 18 months.
Whether it’s value, health, sustainability, or their need for convenience or culinary inspiration and excitement, the new awards programme shines a light on the fantastic work that grocery retailers, wholesalers and suppliers – of all shapes and sizes – are doing in response to the Covid landscape.
In 2002, Sainsburys were the very first supermarket to bring customers own-brand freefrom products. Now, through responsible sourcing and working with specialist suppliers, Sainsbury's have reimagined free-from, and it's back, bigger and better than ever.
Atlante are a leading importer of great Italian products to the UK, with huge experience in the free from category, and thus were first choice for Sainsburys for a selection of their free from products. The Sainsbury's FreeFrom range was developed with care for customers with food allergies and intolerances. The delicious food is made to rigorous standards, using the best ingredients and is clearly labelled to help with a free-from lifestyle.
Atlante supplies pasta, tomatoes, cheese and many other products to UK supermarkets, which enables the UK consumers to be able to buy the best quality Italian goods in their local store.
Here at Atlante we're delighted to be entered into 2 awards at the The Grocer’s New Own-Label Awards :
- Sainsbury's Sweetened Strawberry Soya Yoghurt Alternative 400g, Nominated in the Free From & Plant Based category
This Soya Yoghurt Alternative is a fermented strawberry soya alternative to yogurt with added calcium, Vitamin B2, Vitamin D2 and Vitamin B12.
- Sainsbury’s Free From Cocoa Stars & Honey Snowballs 300g, nominated in the Breakfast & Brunch Category
This cereal is part of the Sainsbury's FreeFrom range it is made of puffed rice stars coated with cocoa powder and puffed rice snowballs coated with honey.
If you would like to know more about the range of Atlante products and how we could support you in bringing similar products to market, please click here to book a meeting with our team.
To lean more about how Atlante provides the best quality Italian own-brand goods, download our own-brand guide here.
