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2 min read

Supply Chain Survival: The 3 Rules for Resilience in a Volatile World

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Welcome to Atlante Talks — our new video series where we share our perspective on the challenges and opportunities shaping global food sourcing, supply chains and the future of retail. Each episode brings practical insight directly from our team, starting with a topic that defines the reality we all operate in today: resilience.

In our first episode, our Head of Logistics breaks down the three rules we rely on to keep supply chains moving, even when the world becomes unpredictable.

1. Contingency is King

Just in time is no longer enough. To stay resilient, we build multiple contingency plans into every route and sourcing model.

We’ve seen first hand how quickly things can shift. When a sudden port strike hit, we moved immediately to an alternative route we had already planned and costed. Because the scenario was prepared in advance, service never stopped and customers were protected.

Preparation is no longer optional — it’s the foundation of modern supply chain design.

2. The Power of Partnership

A resilient supply chain is a shared effort. We work closely with partners across the chain — retailers, suppliers, producers and logistics providers — to ensure everyone has the visibility they need.

Accurate forecasts, open dialogue and transparent data sharing enable us to plan smarter, secure capacity earlier and eliminate bottlenecks before they appear. When information flows well, performance follows.

3. The Explorer’s Edge

Volatility doesn’t just create challenges — it creates opportunities. We approach disruption with an explorer’s mindset, staying curious, flexible and open to new solutions.

Whether it’s trialling unconventional routes or adapting sourcing strategies, we’ve learned that innovation often emerges from uncertainty. The companies that stay open-minded are the ones that turn disruption into competitive advantage.

Watch Episode 1

Discover how we build resilience into our logistics strategy — and how you can apply the same principles to your own operations: