Rodd’s Expands Its Range with a New Tiramisu Iced Coffee

Atlante is proud to support the launch of the latest addition to the Rodd’s range: the new Tiramisu Oat Latte. 

Now available in Sainsbury’s stores across the UK, this exciting release builds on the success of Rodd’s original three flavours and continues our collaboration with Thursday Café to deliver these high-quality products. 

A New Flavour Inspired by a Classic Italian Dessert 

The new Tiramisu variant captures the indulgent spirit of the beloved Italian dessert balancing rich coffee intensity with creamy oat milk and subtle cocoa notes. 

As with all Rodd’s creations, the Tiramisu Oat Latte is: 

• 100% Plant-Based – made with a smooth oat milk base, suitable for vegan and flexitarian lifestyles.
• Free from Added Sugar and Artificial Ingredients – all the flavour without compromise.
• Sustainably Packaged – each bottle is produced using 100% recycled materials, reinforcing Rodd’s and Atlante’s shared commitment to environmental responsibility. 

Building on Momentum: A Growing Category 

According to a recent industry review, the UK grocery market sold 72.3 million litres of ready-to-drink iced coffee in 2024, representing a 5.7% year-on-year increase. Within this growth, premium cold brew coffee continues to be one of the fastest-rising segments. 

The launch of Rodd’s Tiramisu flavour reflects this market evolution, meeting the increasing consumer demand for innovative, indulgent, and high-quality plant-based beverages. 

Building on this success, the Rodd’s Cold Brew Oat Latte has also recently joined the Sainsbury’s Meal Deal, signalling strong consumer traction and further enhancing the range’s accessibility in mainstream retail.

Atlante & Thursday Café: Powering Every Step 

Since the introduction of Rodd’s to the UK market, Atlante has been proud to partner exclusively with Thursday Café, supporting every stage of the brand’s journey, from supply chain management and distribution, through to retail expansion and marketing activation. 

Our collaborative approach ensures that Rodd’s reaches shelves nationwide with the right positioning, packaging, and value proposition, helping to establish the brand as a leading name in the premium RTD coffee sector. 

With the Tiramisu flavour now live, we are excited to continue building on this momentum and supporting the next phase of the brand’s growth. 

Looking Ahead 

As the RTD coffee category continues to expand, consumers are increasingly looking for products that deliver distinctive flavour, quality ingredients, and ethical integrity. 

Together with Thursday Café, Atlante remains committed to positioning Rodd’s as the go-to plant-based iced coffee brand that aligns with modern tastes and values. 

We look forward to seeing the positive consumer response to this latest launch and to continuing our collaboration in driving innovation across the UK iced coffee market. 

For trade or listing enquiries, please contact: hello@rodds.cafe