The world of food & beverage marketing is in constant evolution. At Atlante, we know every nuance of the sector and we use this knowledge to create and design effective, creative, and integrated marketing and communication.

We’ve developed an innovative methodology for communication strategies suitable for food companies. Since 2021, we have decided to put this methodology at the service of customers and partners via ‘Atlante Media,’ a food and beverage digital media agency.

We take care of corporate communications with buyers and stakeholders, we create websites and e-commerce, and we manage content production, social media strategy, community management and influencer marketing.

Read on to learn more about how we do it all, plus two case studies that showcase our results.

Unpacking the Atlante Media Process

Using experts in every phase of product development, Atlante first offers our support for the creation of impactful packaging and new brands. This involves graphic designers with particular packaging design skills, and the creation of a carefully considered brand identity (with emphasis on brands being unique, recognizable, modern and evocative).

Once branding is in place, copywriting and storytelling can begin. We tailor-make copywriting to communicate with an effective tone of voice, and produce high quality photos and reels-making sure that the results are always perfect.

To market this content, we implement a digital strategy that makes the most of our omnichannel expertise in food & beverage. We set up and coordinate online advertising campaigns and offline marketing events that help spread the word about the brand, range, or product in question.

Vegamo: Mindful Packaging and Smart Digital StrategY

One strong recent example comes from how we’ve packaged and marketed Vegamo plant-based food products.

Respect for the environment is a core value for Vegamo, and we always try to find the most sustainable packaging solutions. In fact, in 2022 we reduced the plastic and paper packaging used for Vegamo classics by 17% and 10% respectively.

In January, for the 2023 edition of Veganuary, Vegamo changed its look to a new graphic profile that was fresher and more modern. This was to speak to the main pool of consumers interested in this type of product, who belong to all age groups but are mostly Millennials.

Along with research and development, we supported Vegamo with a multi-channel digital strategy including dedicated website, and Instagram and Facebook pages. From January to July 2023, Vegamo’s social data was as follows:

• 74.645 Facebook Fans
• 25.230 Instagram Followers
• 64.000 Website Sessions
• 4,80% IG Engagement Rate

Those consumers were kept engaged via Vegamo posts about plant-based recipes, news related to sustainability, and nutritional advice for following plant-based diets in a practical, convenient and varied way. Thanks to the right kinds of content, the Vegamo brand is going from strength to strength.

Case Study: Plant Heroes - A Successful Launch

Atlante works with Plant Heroes to support the marketing and distribution of its Plant-Based Sausages and Plant-Based Skewers. We launched them in Esselunga shops in November 2022 and they’ve gone on to enjoy some very successful digital marketing campaigns.

From January to July 2023, Plant Heroes social data was as follows:

• 4.166 Instagram Followers
• 1.1 Million Total Interaction
• 6.6 Million Total Views
• 4.2 Million Users Reached
• 4.000 Website sessions
• +14.71% IG Engagement Rate
  
  

Many ongoing collaborations with influencers have garnered proven results, thanks to the influencers’ large followings. For example, Andrea Capodanno (314k followers), Irene Colzi (363k followers), and Ricettefitchesembranofat (137k followers) produced sponsored content, and popular food critics such as Lorenzo Biagiarelli made spontaneous contributions like reviews.

Offline activities were also shown to boost sales, including brand awareness events, fairs, and tasting sessions to boost Plant Heroes’ public profile.

We are proud of all these brands have been able to achieve with the support of Atlante and Atlante Media. Click below to see further examples and details of success stories, and contact us for help along your own packaging and marketing journey.