The Field

Navigating the Olive Oil Market: Key Insights for FMCG Buyers

Written by Atlante HQ | Jul 17, 2023 10:37:59 AM

With global commodity markets witnessing unprecedented fluctuations, it's essential for Fast-Moving Consumer Goods (FMCG) buyers specialising in olive oil to stay informed about the industry's latest developments. 

Today, we delve into the turbulent Extra Virgin Olive Oil market and offer insights into crafting effective buying strategies.

Record Highs in the Olive Oil Market

In the face of supply deficits, olive oil prices have skyrocketed to all-time highs, creating a complex landscape for FMCG olive oil buyers. The market currently experiences unusual daily price swings, eerily reminiscent of high-risk financial markets, a factor attributed to speculative buying and selling tactics.

A Closer Look at Key Producers

Italy, a major player in the global olive oil market, has managed to buck the trend despite prevailing market volatility. Even as stocks are expected to hit zero by mid-October, Italian extra virgin olive oil prices remain steady, with top-quality oils fetching a premium.

Spain, on the other hand, battles persistent heat and drought, impacting the country's olive oil production. Like Italy, Spanish stocks are set to deplete by mid-October, underscoring the need for FMCG olive oil buyers to reassess their supply chains.

Lastly, Greece grapples with limited availability and exchanges, further underscoring the supply chain challenges that FMCG buyers need to overcome.

Forecasting the Future: What's Next for FMCG Olive Oil Buyers?

As we look ahead, the landscape appears increasingly complex for FMCG buyers in the olive oil market. With reluctant selling behaviours, projected zero-stock situations, and steady demand, navigating this market will require strategic foresight and adaptability.

One thing is clear: As we approach 2024 contract renewals, we're likely to see the real impact of these price increases on consumption. With supply expected to lag behind steady demand, FMCG olive oil buyers need to adapt their strategies accordingly.

Meeting Your FMCG Olive Oil Supply Chain Needs

At Atlante, we're committed to helping you navigate these market challenges. Our experts are on hand to assist FMCG olive oil buyers in refining their buying strategies and managing their supply chains effectively.

We encourage you to book a meeting with our team to discuss your specific supply chain needs and how we can help you adapt to this ever-changing market landscape. Let's leverage these insights together to ensure you continue to deliver the quality products your customers love.

Subscribe to our blog below for more updates and key insights to guide your buying strategies in the challenging olive oil market. If you're an FMCG olive oil buyer, don't navigate this terrain alone. Let Atlante be your trusted partner in these unprecedented times.