The Field

Lunch! 2025 – A Fantastic Two Days Showcasing Our Brands

Written by Atlante HQ | Oct 10, 2025 1:10:54 PM

At the end of September we had the pleasure of exhibiting at Lunch! 2025, the UK’s premier food-to-go trade shows. It was a brilliant opportunity to connect with industry colleagues, meet new buyers, and introduce visitors to the three brands we exclusively distribute in the UK — kencko, Smash Foods, and Rodd’s.


A Busy and Productive Two Days

Over the two days, our stands buzzed with activity. We welcomed hundreds of visitors, ran product samplings, and had meaningful conversations about where our brands can make an impact. What stood out most was how interested buyers were in our products that deliver flavour, innovation, and authenticity.

Highlights from the Stands

We used the stands not just to showcase products, but to let people taste and experience them. The feedback we got was really encouraging:

kencko – the Fruit Snaps were a real highlight. Crunchy, bite-sized sticks made from 100% real fruit, freeze-dried for maximum flavour with no added sugar, they had people reaching for more. Visitors loved how healthy, simple, and convenient they are — a perfect snack for anyone looking for something tasty and guilt-free on the go.

Smash Foods – bold, flavour-packed and full of personality. Lunch! was also the first chance to showcase their new product, Smash Bites in the UK, and the response was fantastic. The bites are different nut butters encased around the fruit spread centre. It was a great opportunity to test the NPD, and the success at the show confirmed just how much potential they have.

Rodd’s Iced Coffee – smooth, fresh, and packed with flavour. As a ready-to-drink iced coffee, it immediately caught attention on the stand, with many recognising it from Sainsbury’s or because of its YouTuber founders. The combination of quality, convenience, and a familiar, buzzworthy brand made it a real highlight in the growing chilled drinks category.

Thank You

A huge thank you to everyone who stopped by our stand, tried the products, and took the time to chat with us. Trade shows are always about people as much as products, and we really valued the chance to connect with so many buyers, operators, and industry contacts over the two days, and we’re excited to keep those conversations going.

Looking Ahead

Lunch! 2025 was a strong reminder of why being present at the right shows matters, not only for growth, but for connection and inspiration. We’re proud to represent kencko, Smash Foods, and Rodd’s here in the UK, and we’re excited about what’s next for each of them

If you’d like to learn more about these brands, try the ranges for yourself, or explore how they could fit into your business, please do reach out to our team to chat through the opportunities.