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18 min read

From turkeys to alcohol, how will shortages affect Christmas?

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Retailers and farmers explain what shoppers should expect as Brexit and supply chain problems bite

Christmas is less than a month away and thoughts are turning to buying gifts.
Christmas is less than a month away and thoughts are turning to buying gifts. Photograph: knape/Getty Images
 

With less than a month to go until Christmas, many retailers are not only having to deal with the impact of the pandemic and a global supply chain crisis but are also experiencing the full impact of Brexit on festive demands for the first time.

Here we talk to the people behind four key components of the festive period to see whether we will notice the impact in our houses and at our tables this year.

CHRISTMAS TREES

An estimated six to eight million Christmas trees are sold every year in the UK – each of which has to be felled, pulled out of the field, packed and handed over to the customer.

Usually growers rely on the help of a seasonal workforce to get the job done, many of whom come from outside the UK. But this year, as a result of Brexit, growers have had to find local labourers to step in who may not be as skilled and as a result took longer to do the work. It is feared that this, along with Brexit-related transport issues, could lead to tree shortages.

Christopher Hood, director and founder of Needlefresh, at his Christmas tree farm and store in Newbury, Berkshire.
Christopher Hood, director and founder of Needlefresh, at his Christmas tree farm and store in Newbury, Berkshire. Photograph: Antonio Olmos/The Observer

Christopher Hood, the director and founder of Swindon-based Needlefresh, the UK’s largest supplier of trees to blue-chip retail businesses such as Waitrose and Tesco, said that in more than 30 years of working in the business, this season has been one of his hardest and the first time that he has really felt the Brexit effect.“This is the first year we’ve had real challenges with labour and with transport. We felt it much more this year than last year.” He usually hires 80 to 90 people each year, many of whom usually come from eastern Europe. But this year he had to find and train local labourers.