The only way to have sustainable land use in this country, and avoid ecological breakdown, is to vastly reduce consumption of meat and dairy, according to the UK government’s food tsar.
Henry Dimbleby told the Guardian that although asking the public to eat less meat – supported by a mix of incentives and penalties – would be politically toxic, it was the only way to meet the country’s climate and biodiversity targets.
“It’s an incredibly inefficient use of land to grow crops, feed them to a ruminant or pig or chicken which then over its lifecycle converts them into a very small amount of protein for us to eat,” he said.
Currently, 85% of agricultural land in England is used for pasture for grazing animals such as cows or to grow food which is then fed to livestock. Dimbleby, the Leon restaurant chain co-founder and a respected voice in Conservative circles, believes a 30% meat reduction over 10 years is required for land to be used sustainably in England. Others go much further: Greenpeace, for example, say we must reduce our meat intake by 70%.
“If we fail on this,” Dimbleby said, “we will fail to meet our biodiversity or climate goals in this country. We also have a huge opportunity to show thought leadership worldwide, and show them that this can be done, that we can farm sustainably and still feed people.”
Dimbleby has authored two government-commissioned reports into the UK’s food system but the white paper that followed, published by Boris Johnson’s government in June, was widely criticised for watering down his key recommendations and contained few new measures to tackle the soaring cost of food, childhood hunger, obesity or the climate emergency.
“I wasn’t surprised at all,” Dimbleby said when asked about the omission of meat reduction policies in the government’s white paper.
“It’s such a politicised area, it’s one that everyone globally avoids. You’ve got huge lobbies campaigning for consumption, and the public don’t like the idea of reducing meat and dairy.”
Dimbleby himself did not recommend a levy on animal products.
“The government would fall within a fortnight if it implemented a meat tax”, he said. “There’s no point recommending impossible things.”
There is a huge cultural shift needed for people in England to stop feeling like they need to eat meat so regularly, Dimbleby said.
“It goes right back to Magna Carta, the idea of what I do on my land is my business. Even though the government wouldn’t be implementing a kind of Stalinist five-year plan, there would still be a combination of incentives and regulation.
“The French used to call us roast beef, you know, and in the 19th century you’d get people who would go over to France and comment on how sickly they were, that English people were strong because they ate lots of beef. That continues today … The public are now actually incredibly supportive of some measures – the salt and sugar [tax] was a popular measure. But anything the government got involved in with meat, that was resisted.”