Embracing Veganuary with Atlante UK: A Story of Passion, Innovation, and Growth

As the new year begins, millions around the world take on the Veganuary challenge—a commitment to explore a plant-based lifestyle for the month of January. At Atlante UK, Veganuary is more than a trend; it’s a celebration of our roots, our journey, and our continued commitment to providing high-quality vegan and free-from products that make plant-based living accessible and delicious.

Our Origin Story: From Necessity to Innovation

Atlante's journey began with a personal necessity that sparked innovation. Our founder, Natasha Linhart, was driven to find high-quality milk alternatives for her lactose-intolerant son in Italy—a market that, at the time, offered few quality options. Recognising this gap, Natasha embarked on a mission to address the unmet need, ultimately leading to the earliest phase of creation of Atlante.

Today, we remain dedicated to this pioneering spirit, sourcing the finest quality and most innovative plant-based and "free-from" products to meet the evolving lifestyles, tastes, and dietary needs of consumers.

From Dairy Alternatives to a World of Plant-Based Possibilities

Fast forward to today, and Atlante is proud to offer an extensive range of plant-based, free-from and meat-alternative products. Our product catalogue reflects our dedication to sustainability and innovation.

• Dairy Alternatives: From private-label soya milk to oat and almond varieties, as well as dairy free cheese products, we can source and supply delicious, nutritious options for those avoiding dairy.
• Meat Alternatives: Our collaboration with brands like Vivera brings high-quality, delicious meat substitutes to the Italian market, making plant-based meals easy and satisfying, and we also offer a wide range of meat alternatives under a private label basis.
• Italian Staples: True to our roots, we’ve reimagined classic Italian staples with a vegan and gluten-free twist. From pasta, to couscous, to baby snacks, our range ensures that everyone, regardless of dietary restrictions, can enjoy the deliciousness of Italy.

Why Veganuary Matters

Veganuary is a powerful movement that encourages individuals to make a difference—for their health, for the planet, and for animals. By sourcing and supplying a diverse array of vegan and free-from products, Atlante supports this mission, making it simpler and more enjoyable for people to embrace plant-based living.

Making Veganuary Less of a Challenge

At Atlante UK, we’re committed to stocking products that empower individuals and families on their plant-based journeys. Whether you’re trying Veganuary for the first time or are a seasoned vegan, there are so many products to help make the transition seamless, enjoyable, and full of flavour.

Let this month be the start of a new adventure—one where every choice, from your morning coffee to your favourite Italian dinner, reflects your values and supports a sustainable future.

Ready to make a change? Explore Atlante’s free-from and plant-based range and discover how deliciously easy it is to embrace Veganuary.