As the summer sun begins to set and September rolls in, there is a familiar busyness in the Atlante UK supply chain team caused by the annual pasta surge that occurs at this time of year - in 2024 we have seen an uptick in pasta orders by over 20%, post-summer.
Following the season of barbecues and holidays, pasta reclaims its throne as the ultimate go-to meal for busy families. September marks the back-to-school season, and parents everywhere are searching for quick, convenient, and nutritious meal solutions to keep their families fuelled during the busy week.
Pasta is fast, versatile, and a whole family-pleaser. Pair it with a delicious, wholesome sauce, and you’ve got a meal that’s as easy to prepare as it is satisfying to eat. With school schedules tightening, the cold creeping in and the rush to get everything done, parents are wisely stocking up on these pantry essentials to make dinner time a breeze.
Allow us to introduce Vitto, a new range of pasta and pasta sauces that’s here to inject a bit of Italian flair and colour into your everyday meals.
Vitto does all the hard work and takes the faff out of preparing an authentic Italian meal – it’s all about convenience, flavour and making it easier than ever for Brits to bring out their Italian side. We might be biased but it doesn’t hurt that the jars look lovely adorning cupboard shelves too!
From slender penne tubes, to perfectly slurpable spaghetti, all made from delicious durum wheat ripened under the Italian sun, each bite of Vitto pasta offers the satisfying comfort of a home-cooked meal, destined to become a household favourite. And what’s pasta without the perfect partner? Vitto’s sauces are inspired by traditional Italian recipes, delivering that authentic, homemade taste of the Mediterranean straight to your table.
We’re excited to announce that Vitto is now available, and we’re open to new stockists. So, whether you’re a retailer, deli owner, wholesaler or just someone who loves great pasta, don’t delay pasta aficionados—get saucy with Vitto today!
Learn more and explore our full range at www.vittofood.co.uk
Buon Appetito! 🍝