As a celebration of Veganuary , the Plant Heroes line expands with new products set to revolutionise the meat alternative market. Atlante is proud to announce two exclusive products to the range in 2023 which were exclusively presented at the Marca exhibition on 18 and 19 January.
The first great innovative product is Italy’s first plant-based alternative to a salmon fillet.
In recent years, there has been increasing awareness of the negative correlation between fishing and sustainability. Practices such as illegal fishing, the destruction of critical habitats and the accidental capture of endangered species are seriously undermining the ecosystem of our oceans. It is even estimated that 75% of fish species in the Mediterranean are overfished (source: WWF). Thanks to information channels and documentaries that have gone viral such as Seaspiracy, many consumers are looking for more sustainable solutions that allow them to enjoy the taste of seafood without having a negative impact on our planet.
This is why Plant Heroes Zero Salmon was created: we aim to be the answer for those who love the taste and convenience of the much-loved salmon fillet, with Zero harm to our oceans!
Our R&D department puts a lot of emphasis on developing cutting-edge products, which is why Zero Salmon meets our standards when it comes to both taste and ingredients. In fact, this product concept simultaneously replicates both the taste and texture of salmon. It is also a nutritional alternative to fish, as it is rich in Omega 3, iron, and vitamin B12, as well as being a source of protein.
Photo by David B Townsend on Unsplash
To learn more about the facts of Veganuary, download our Veganuary Infographic: