Having secured interest to sell their products in Walmart, Faith in Nature needed to contract a new logistics partner to support them with their supply chain and export needs. Faith in Nature had heard about Atlante UK and reached out to Philip Durham, Altante’s UK Commercial Director.
Faith in Nature produces beauty products from 100% natural ingredients which are sustainably and ethically created. The brand was already well established in the UK with products on sale in Sainsbury's, Holland & Barrat and Wholefoods. The company also had a small footprint state-side in Bed, Bath and Beyond and Target.
How did Walmart find Faith in Nature, well it's one of these random stories born out of the Covid-19 pandemic as the beauty buyer for Walmart got stuck in London during lockdown and she found herself with time on her hands to browse the shelves of the UK’s beauty departments. It was during this time that she discovered Faith in Nature. A brand developed by a female entrepreneur, Rivka Rose, during the 1970s.
The problem? Faith in Nature needed a logistics solution that would cover everything from shipping, warehousing, and inter-country transport whilst also providing "in-country" support to manage relationships on the ground with retailers.
Learn more about how Atlante can help you export your product abroad by downloading our Guide to Export here.
Atlante was able to work swiftly and connect Faith in Nature with Atlante’s East and West Coast US-based import and export customer success managers; all of whom have strong existing relationships with the US retailers.
Phil Durham, Atlante UK Commerical Director says,
“Working with Faith in Nature is a wonderful fit for Atlante. Both companies are set up by female entrepreneurs (Natasha Linhart and Rivka Rose) and are family owned and operated. We all share the same ethical values and commitment to sustainable working practices, such as working towards a minimum carbon footprint”.
Atlante started shipping Faith in Nature products from Manchester to the US in April 2022. Produced in the North West of England the products are moved from Manchester to Liverpool docks where they are loaded onto pallets before being transported by cargo ship to the US state of Georgia.
And there’s even more exciting news to announce! Faith in Nature and Atlante will be working together to take their natural beauty products into Canada and beyond. Watch this space for more updates.
Related news: Faith in Nature wins ‘'Best Moisturiser' in the Natual Health & Beauty Awards 2022!
Learn more about how Atlante can help you export your product abroad by downloading our Guide to Export here.
Learn more about how Atlante helped Faith in Nature by downloading our Case Study here.
